Intentional Design CoachingTM

Design what comes next in your life and work.

Many high-achieving people reach a point where working harder isn't making progress anymore. What’s needed instead is clarity about their direction.I help professionals and founders step back when motivation and progress feel stalled, to identify what they really want, and intentionally design their next chapter.

Who's your coach?

Hi, I’m Brigitte McAuliff. I’m a published psychology researcher and a certified Life Design coach.I’ve spent the last decade building products at technology companies. In that work, I found that the same process followed by companies like Amazon and Google to design and build impactful products, can also be used by individuals to design more meaningful and aligned lives.Today, I bring these disciplines together in my coaching—using tools like user interviews, experimentation, and road-mapping so clients leave inspired and with a clear path forward.

Is coaching right for you?

Our clients typically seek out coaching when something important in their life or work no longer feels aligned—but they’re not yet sure what should change.Our clients are typically:

  • High performers in demanding careers

  • Feel burned out, stuck, or have lost motivation

  • Want more intentionality in how they live and work

  • Are open to self-reflection and personal growth

Intentional Design Coaching MethodTM

Explore → Design → Prototype → Build

Our work typically unfolds in four steps:

  1. Explore your current situation, how you got here, and what isn't working.

  2. Design what a successful life and career could look like for you moving forward.

  3. Prototype different possible futures through interviews, hobbies, and experiments.

  4. Build toward a more aligned and inspired life and career.

Get Started

Book a free coaching session and we’ll spend 45 minutes exploring where you are, what you want, and whether coaching could help.This is an important step in the process to make sure we're a good fit for one another before investing further.

Intentional Design CoachingTM

Results of Intentional Design Coaching:

  1. Clients land roles they feel energized by—not just roles they escape into.
    Clients who feel stuck in unfulfilling work gain clarity on what they actually want next and move toward roles that better match their strengths, interests, and long-term direction.

  2. Clients redesign their current work to become more sustainable and meaningful.
    Clients working long hours without momentum clarify what matters most, restructure how they spend their time, and regain focus, confidence, and energy—often while working fewer hours and creating better results.

  3. Entrepreneurs simplify their businesses to focus on what actually moves the needle.
    Entrepreneurs overwhelmed by too many ideas and competing priorities clarify what success looks like, concentrate their effort where it matters most, and build businesses that support the lives they actually want.

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Intentional Design CoachingTM

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